Tag Archives: MSC Cruise

Sophia Loren to Name MSC Euribia in Copenhagen

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MSC Cruises announced that Oscar-winning actress Sophia Loren will name the cruise line’s 19th ship, the MSC Euribia at a ceremony scheduled for June 8 in Copenhagen, Denmark.

In addition to having the Hollywood star name the ship, the ceremony will be hosted by television personality, model and actress Sarah Grünewald, who will serve as the Master of the Ceremony.

Guests can expect the traditional breaking of a bottle of champagne over the bow of the ship, a special gala dinner and a range of live performances, including a DJ set from the popular French DJ and record producer, Bob Sinclar

Following the naming ceremony, the MSC Euribia will start sailing seven-night cruises in Northern Europe departing from Kiel, Germany and Copenhagen, Denmark. The ship will explore Norwegian Fjords including Geiranger, Ålesund, and Flaam.

At the event in Copenhagen, guests will have the chance to catch a glimpse of the new ships’ features and amenities including Street. 2023, artwork by British artist Julian Opie; The Carousel Lounge; MSC Foundation Lab, an area dedicated to kids; five speciality restaurants including Le Grill and more.

Modest Growth Forecast for UK Market

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Celebrity cruise in Southampton photo credit Spacejunkie2 (Flickr)

The UK market has had to absorb additional capacity amounting to 316,000 more passengers, coming out of the pandemic in 2022 and 2023, according to the 2023 Cruise Industry News Annual Report.

The capacity growth was driven by P&O Cruises’ introducing two new ships in short order, the Iona and Arvia, boosting the brand’s capacity from just short of 550,000 in 2019, the last typical operating year, to nearly 800,000 in 2023.

The other major operator in the UK market is Marella Cruises, which will see its capacity grow from approximately 407,000 in 2023 to 440,000 by 2024. It remains at that level, barring any more ship introductions, and maintaining its position as the second-largest brand in the UK.

Thus, the national cruise supply is forecast to see little growth from 2023 to 2029, only increasing from approximately 1.6 million to 1.8 million passengers over the time period.

The P&O and Marella brands typically target different market segments, with P&O in the premium segment and Marella in the more price-conscious so-called budget segment.

Cunard Line is also based in Britain, but also markets its capacity in other countries, such as the United States, Australia, Germany and Japan.

Other more typical British brands include Fred. Olsen, Saga and newcomer Ambassador Cruises, with the latter taking up the slack where Cruise and Maritime have been.

As the second largest national cruise market in Europe, Princess and MSC also have ships dedicated to the UK market and other European and North American cruise lines market.

MSC Cruises Announces Extension to Formula 1 Deal

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MSC Cruises announced the extension of its global partnership deal with Formula 1 to become its Official Cruise Partner through the 2026 FIA Formula 1 World Championship, according to a press release.

Pierfrancesco Vago, executive chairman of MSC Cruises, said: “Formula 1 and MSC Cruises are great partners on many levels and our successes are founded in teamwork. Not only this, but we are both driving towards sustainable change. We want to build the future of our industries and leave a lasting legacy for generations to come. We are both working at the forefront of our industries and helping to make a real difference. And this is why we are committed to Formula 1 for the long term and have extended our sponsorship as Global Partner. We look forward to this special partnership going from strength to strength.”

As part of the partnership, MSC Cruises will offer a unique hospitality experience onboard its ships on selected Grand Prix weekends.

The extended program will start when the MSC Virtuosa arrives in Abu Dhabi for the final round of the 2023 Formula 1 season and will offer accommodation, hospitality and transportation packages for fans and VIP guests.

More ships will join the program during the 2024 season and beyond. MSC Cruises will also be the title sponsor of the 2023 Formula 1 Belgian Grand Prix with more title sponsorships to be announced at the Formula 1 race during the 2024 season.

Stefano Domenicali, president and CEO of Formula 1, said: “We’re excited to extend our partnership with MSC Cruises, as both our brands share a commitment to innovation and excellence. This collaboration has brought exceptional results, and we look forward to enhancing our relationship further. Together, we’ll continue pushing boundaries and setting new benchmarks in sports and hospitality.”