MSC Cruises to stretch Lirica class of ships/Hawke reassures agents as he takes on MSC role

By Hollie-Rae Merrick MSC Cruises to stretch Lirica class of ships

MSC Cruises is poised to announce a major refit of its 1,500-passenger Lirica class of ships.

Travel Weekly understands the ships will be cut and stretched, with up to 800 extra cabins being installed across the fleet.

The cruise line is focusing on ensuring its current fleet is of the highest standard and it is unlikely any new ships will be added within the next three years.

However orders for ships to be introduced after that period are expected to be placed soon.

The Lirica refit is likely to be part of the company’s strategy to build revenue from the UK market, and to help build greater brand awareness.

More balconies will be added to the ships during their refit in order to attract more UK customers.

One of the ships could also sail from the UK on a regular basis.

Hawke reassures agents as he takes on MSC role

By Hollie-Rae Merrick

Hawke reassures agents as he takes on MSC roleThe new UK managing director of MSC Cruises has insisted he is not looking to repeat a strategy he spearheaded at former employee Carnival UK.

Speaking to Travel Weekly on his first day in his new position, Giles Hawke moved to reassure agents that he wouldn’t be “coming in and slashing commission”.

When asked about commission, he said: “I think most of the big commission moves in the market have already been made. The market has been stabilised, discounting is largely gone.

“MSC is in a good place and well positioned and I don’t see going in to the market and slashing commission happening.”

He added: “You do different things at different companies. There isn’t a one size fits all model, whatever the industry you don’t move from one company to another and decide to repeat everything that you did before.

“To reassure travel agents, I haven’t come in here with a mindset to repeat everything I did at Carnival UK.”

Hawke reiterated the importance of travel agents in helping to raise brand awareness for MSC.

He said: “I want people going into travel agents and asking about MSC because they already have awareness and I also want travel agents to know what MSC is all about and to understand the brand.

“I think currently you ask 10 different travel agents to tell you about MSC Cruises and you get 10 different answers.

“I would like 10 agents and 10 answers that are the same.

“I’m in the listening, learning and understanding mode for the next few months – then working out how we market to customers and give them clarity and getting people’s minds more on the brand than they have ever been before.”

Giles said MSC had always been a very trade-focused brand, and maintained that would not change. He said the line would be doing more ship visits and fam trips for agents because agents represent a large proportion of MSCs sales.

In the short term, Giles said he would be meeting with key agents to hear their thoughts on MSC, he hopes to see a many agents as possible before the end of the year.

Twitter chat at CruiseWorld touches on dream trips, ‘travel addiction’

Twitter chat at CruiseWorld touches on dream trips, ‘travel addiction’

By Rebecca Tobin
2013CruiseWorld_logo200x115FORT LAUDERDALE — The #TWchats on Twitter held in conjunction with CruiseWorld was one of the biggest TWchats to date, with 227 active contributors and a reach of more than 16 million impressions.

The chat played off of a concurrent session at CruiseWorld titled “Travel: An Addictive Industry,” and the chat asked tweeters when they had been bitten by the travel bug — and common warning signs that they were “addicted to travel.”

Ken Muskat of MSC Cruises and one of the participants on the CruiseWorld panel tweeted that you might be addicted to travel if “a half-packed suitcase lives permanently in your bedroom.”

“You’ve exhausted the pages of your passport with dozens of stamps,” tweeted @AtlasTrav_Molly. “Striving to get every page in your passport fully stamped,” Seabourn tweeted (the line later tweeted another sign: “booking a future cruise while you’re on a cruise!”)

Azamara Club Cruises CEO Larry Pimentel, one of the co-hosts of the chat, said he’d been bitten by the travel bug when his grandmother introduced him to National Geographic. “It wasn’t about going distances, but turning pages,” he tweeted.

@TravelMaestro tweeted that she inherited the travel gene from her mother, @ICoachTravel. “She opened [a travel agency] when I was in college, and I was hooked for life.”

Chats screen shotParticipants were asked to pick one ship for a ship inspection. Some participants found it hard to choose: “With so many new, exciting and innovative new ships debuting, who can choose just one?” tweeted Cruise Planners. And @avidcruiser wrote, “I’ve been on more than 100 ships. Maybe I’d opt to see more river cruise vessels.”

From the river cruise segment, both Guy Young, the CEO of Uniworld Boutique River Cruise Collection, and Viking Cruiseswere active on the chat.

When participants were asked to name their dream job in the travel industry, @uniworld_guy tweeted, “I already have my dream job working at @uniworldcruises.”

Many, if not most, of the participants seemed satisfied with their career path, another of the CruiseWorld panel discussion topics. “Like everyone else — living my dream job — except wish all my flights were first class — dreaming!” joked @JeanNewmanGlock.

The chat referenced the #FoodieChats community during a tweet that asked participants to name their favorite bar or restaurant at sea: @foodiechats retweeted @CruiseNorwegian‘s comment that “Ocean Blue by @GZchef on #NorwegianBreakaway is pretty spectacular.”

Sometimes the chat was serious, as when tweeters were debating locations for a dream cruise, land vacation or river voyage. (“Cruising through the South Pacific for months stopping at tons of tropical islands, then ending with New Zealand & Australia,” suggested @kidtravel.)

Or why booking through a travel agent was a smart idea. “Travel planning keeps getting more complicated, which is why the advice of an expert agent can make all the difference,” said Travel and Leisure. “Because of the added value and personalized service,” said @AvoyaTravel.

“We care,” @travellori tweeted. “That’s why.”

But often the chat took a lighthearted turn, such as a conversation between @AtlasTrav_Molly and @PrincessCruises, where the cruise line sought to convince the agent: “Haven’t you heard that calories don’t count on cruises?” “Gamechanger,” she tweeted back.

And in response to the question about a “dream cruise,” Holland America Line retweeted a comment from @VikingRiver: “Isn’t every cruise a dream cruise?”

“We agree!” @HALcruises said.

MSC adds new ports to winter Caribbean schedule

MSC adds new ports to winter Caribbean schedule

By Tom Stieghorst
MSC Cruises said that it has added several ports of call and itineraries to its winter lineup in the Caribbean with the arrival for year-round Miami service of MSC Divina.

Among the new ports Divina will visit are Cartagena, Colombia; Cristobal, Panama; Puerto Limon, Costa Rica; and Costa Maya, Mexico.

New itineraries include a 10-night voyage departing Miami on Nov. 12, 2014, with stops in Falmouth, Jamaica; Cartagena; Cristobal; Puerto Limon; and Cozumel.

The Divina is en route from Italy and will arrive in Miami the week before Thanksgiving.