Norwegian Breakaway Offers a Range of Cabins

Norwegian Breakaway Offers a Range of Cabins

On the Norwegian Breakaway there are accommodations to suit just about every type of passengerBy: Marilyn Green

Cruise
The Haven has its own pool courtyard. // © 2013 Norwegian Cruise Line

The Haven has its own pool courtyard. // © 2013 Norwegian Cruise Line

Norwegian Breakaway, the new ship from Norwegian Cruise Line that features a New York City theme, is very much like the city itself when it comes to accommodations. Just like New York, the ship features a wide range of living arrangements that run from economical studios to luxurious staterooms boasting fabulous views.

The Haven
Breakaway’s Haven — with its 24-hour service from butlers trained by the International Institutes of Modern Butlers — follows the luxury enclave pattern of the previous ships, providing exclusivity and luxury with access to the bells and whistles of a large vessel. Passengers can choose to dine in their suites, served by their butlers, and call upon them for a variety of other services. The Haven’s private pool has a dedicated valet to cater to guests’ wishes, and there is a private fitness area and hot tub in the private courtyard as well. Haven guests also receive priority reservations in the ship’s specialty restaurants, as well as priority in the spa and at shows.

On a recent sailing, agents onboard Breakaway were particularly impressed by the Haven Spa Suite With Balcony, with its king-size bed, hot tub and oversize waterfall shower. Occupants have complimentary access to the thermal spa suite with 13 heated loungers, a sauna, a steam room, a solarium, a vitality pool and whirlpools at the 23,000-square-foot Mandara Spa. Outside The Haven’s confines but with access to the amenities, the spa suites run 309 square feet and are designed for two people. There was also considerable praise for the four Haven Deluxe Owner’s Suites With Large Balcony. These 932-square-foot rooms sleep up to four people and feature gorgeous ocean views, a wet bar and a large wraparound balcony, as well as a bath and a half.

Meanwhile, the Haven Aft-Facing Penthouses With Large Balcony have king-size beds and very attractive dining and sitting areas, along with access to the Haven’s features. At 655 to 824 square feet, they accommodate up to four guests. Within The Haven itself, Haven Courtyard Penthouses With Balcony include a king-size bed and a private balcony with a beautiful view; up to three guests can share, although generally two people book these 328- to 349-square-foot accommodations.

Family Accommodations
For families of up to six people, The Haven’s Two-Bedroom Family Villa With Balcony has a bedroom with a king-size bed and a second one with a double sofa bed, plus two bathrooms, with a total of 535 to 545 square feet of space. Another option: Four or five family members can be accommodated in the 218-square-foot Family Oceanview Stateroom With Large Picture Window. Most of these have a bathtub (there are no bathtubs in staterooms 5138, 5140, 5738 and 5740), and a number of them offer connecting rooms, providing options for dividing up family groups.

The 239-square-foot Family Mini-Suites With Balcony on Deck 12 sleep up to four and are located close to kids’ activities. In these rooms, the two lower beds convert to a king-size bed, and there’s an upper bed, sofa bed and bathtub.

Also located near the kids’ programs and aimed at families seeking maximum value, 135-square-foot Family Inside staterooms sleep up to four, with two lower beds that convert to a queen-size bed and two pull-down beds in a very snug living space.

At the same size, the mid-ship and fore and aft Inside Staterooms each has two lower beds that convert to a queen-size. The Studios on Decks 10 and 11 are another sort of inside stateroom — designed for just one passenger without charging a single supplement — and each have their own private lounge where singles can mingle. This restricted-access complex is made up of 100-square-foot rooms with a full-size bed and bathroom and one-way windows that face the corridor.

Staterooms on Breakaway have a number of thoughtful touches, including storage space and good-size bathrooms with showers that have sliding doors, not curtains.

New Yorkers have a particular view of space, and, as agents explored Breakaway, more than a few of them commented: “This is bigger than my whole apartment.”

Not something one often hears on a cruise ship.

Continuing its sailings roundtrip out of New York, Breakaway moves from Bermuda to seven-day Bahamas and Florida cruises at the beginning of October.

Adopting an omnichannel strategy is critical, says Cook’s Green

Adopting an omnichannel strategy is critical, says Cook’s Green

By Travolution
By Travolution

Implementing an omnichannel strategy is critical for success in today’s market, according to Thomas Cook chief executive Harriet Green.Speaking at a Travel Weekly Business Breakfast, Green said one of her first priorities when she started at the business in July last year was to integrate the websites with the rest of the business.

She said: “For reasons best known to this environment the web part of Thomas Cook and other major tour operators was completely separate.

“It had separate targets and none of the rest of the organisation worked with them – why would they, they had absolutely conflicting interests.

“The only time Thomas Cook sold anything effectively on the web was when no-one else wanted to. It was the most dysfunctional thing.

“On week 14 we said we’re going to emancipate all of you guys from the OTA and we’re going to develop the web channels in region then have this centre of excellence.”

Green said the high street was still important, despite the company’s plans to close 195 shops, but had to be used effectively with other channels.

She told delegates: “There has to be change and agility within an omnichannel environment. The web is important, but an omnichannel environment is critical.

“Retail as it was isn’t going to be with us any longer. In the UK the high street has a very important role, perhaps not to the level that Thomas Cook had penetration but on that we’ve made our plans very clear.

“It is staggering to me that Thomas Cook was the first company in the UK travel environment to put all products through all channels at the same price on the web last November. Other industries did that ten years ago.”

– See more at: http://www.travolution.co.uk/articles/2013/07/05/6875/adopting-an-omnichannel-strategy-is-critical-says-cooks-green.html#sthash.hzR8drS8.dpuf

Thomas Cook wins battle of the big guns for ‘holiday’ searches

Thomas Cook wins battle of the big guns for ‘holiday’ searches

By Travolution
By Travolution

 Thomas Cook won the battle of the big guns for holiday searches on Google in May, beating its main rival Thomson and its all-inclusive brand First Choice, a greenlightdigital.com/gossip/sector-reports-holidays/”>Greenlight report has revealed.

But all three were beaten to the top spot for natural search by travelsupermarket.com which achieved a 53% share of voice for the 4.4 million ‘holidays’ search term queries.

The breakdown for search activity on desktops/laptops and mobile saw travelrepublic.co.uk claim top spot for mobile, although the leading OTA did not feature in the top 20 for desktops.

In the paid media sector, however, Travel Republic claimed top spot bidding on 2,864 keywords at an average position of five, ahead of rival OTA On The Beach and deals aggregator holidaydiscountcentre.co.uk.

Rival deals sites icelolly.com, trivago.co.uk and teletextholidays.co.uk were fifth, eighth and ninth respectively.

On mobile in May icelolly.com was the most visible paid search advertiser ahead of secretescapes.com, teletextyholidays.co.uk and onthebeach.co.uk.

The number of holiday-related keyword searches stood at 881,536 on mobile devices, still some way short of the 3.5 million generated on desktops.

The 12-month trend for search activity in this sector sees mobile remaining relatively flat while desktop saw a marked slump between June and November followed by a shallow recovery after January.

In the overall integrated search Thomas Cook was top both on mobile and desktops, followed by travelsupermarket.com and First Choice on both categories of devices.

Greenlight’s social media top 15 chart saw Thomson turn the table on Thomas Cook, coming out on top thanks to a market-leading number of Facebook fans and Youtube subscribers and a Klout score of 84.

Thomas Cook has the most Twitter followers among the top 15 (43,933) but a low number of Google+ followers (1,537).

Travel Republic, in 12th in the social media chart has approaching ten times the Google+ followers of its nearest rivals with 1.5 million.

Trivago.co.uk in 15th has the most Facebook fans (1.4 million) well ahead of Thomson (400,629), lowcostholidays.com (252,266) and Thomas Cook (221,402).

– See more at: http://www.travolution.co.uk/articles/2013/07/05/6871/thomas-cook-wins-battle-of-the-big-guns-for-%e2%80%98holiday%e2%80%99-searches.html#sthash.Y71oaHXg.dpuf