Norwegian at cruise capacity ‘tipping point’

Norwegian at cruise capacity 'tipping point' Norwegian Cruise Line is coming to a “tipping point” in terms of new capacity arriving and needs to “get serious” about growing international markets to ensure it fills it.

The line, which recently launched Breakaway (pictured) and Getaway, will add another four new ships between 2015 and 2020.

Francis Riley, director of international markets, said: “We need to be looking at the long-term strategic investment in international markets; whether that’s through marketing, buying more charter seats, or how we’re driving more distribution.”

He said getting more agents selling Norwegian, and more training and education to make sure they are targeting the right customers, was key.

“The biggest opportunity for us is to support the capacity growth that’s coming in with all our new ships by developing our international business – and that bodes really well for the UK as it’s our biggest single market outside the US.”

Riley added: “I think my biggest fear is that typically, there’s only one cruise specialist in any agency. That keeps me up at night.

“Every agent sells a package but not every agent feels comfortable selling a cruise, and that has to be my biggest concern as the sector grows. It’s our responsibility as an industry to tackle this issue.”

He said he understood agents had a lot of pressures so said it was “important to make them understand the differentiation between the cruise brands”.

Riley claimed Norwegian’s Partners First scheme was enjoying huge success by rewarding agents that work in true partnership with the line to grow both their businesses.

He claimed that despite reducing base commission to 10%, Norwegian had paid out “just as much if not more” in rewards to those key agents that had performed really well for the line.

“Agents have the opportunity to earn well in excess of the base rate and many do. Many of them are retaining more commission than they ever have done with us,” he said.

Riley claimed Norwegian, having posted 24 quarters of consecutive growth, could now truly claim to be “industry leading rather than industry following”.

“By any measure, whether it’s EBITDA, net per share, net revenue, Norwegian is now best in class,” he said.

Dispatch, Carnival Freedom: Winging it in Curacao

By Tom Stieghorst
TomS-CarnFreedom200x115With 1,600 cruises to the Caribbean and the Bahamas each year, Carnival Cruise Lines is trying to mix up the lengths and destinations on its itineraries to give loyal guests something new to try. Cruise editor Tom Stieghorst recently sampled one of the more unusual itineraries, an eight-day cruise out of Fort Lauderdale on Carnival Freedom with two port calls, Aruba and Curacao, deep in the southern Caribbean. His first dispatch follows.

CURACAO — By the time we got to Curacao on the fifth day of our cruise, my 15-year-old daughter had made friends aboard, including a boy who persuaded my daughter that organized shore excursions were a waste of money, and that the way to go was to debark, explore and meet the locals on their own ground.

We decided to give it a try.

The first half hour was spent walking into Willemstad, across the pontoon bridge into the old Dutch downtown. It felt pretty touristy, full of clothing stores and watch purveyors. We stopped to buy a batido, a tropical fruit smoothie, from a street cart vendor and talked with her for a while.

We had arrived in Curacao at 1 p.m. and, less than a week after the summer solstice, the glare and heat were relentless. Carnival Cruise Lines is trying to offer some new itineraries, and the late arrival meant we would spend until 11 p.m. docked in the city, with an evening to spend ashore.

But the afternoon stretched ahead. We were on our own and none too sure of what to do next. We pushed on, walking out of the downtown into a new district that turned out to be rather fascinating.

The Pietermaai area of Willemstad is on the rebound from what was a low point in its history. It is full of old Dutch residences and small commercial buildings. Some of the mansions along the shore were obviously showcases in their day. Today, many of them are in shambles.
CristalRestaurant-Pietermaai-WillemstadCuracao-TS
Among the ruins, however, are restored buildings housing a fine dining restaurant or a chic boutique. In contrast to the bleached concrete and faded red roof tile of the abandoned buildings, some of the restored ones sported deep blue or bright red paint jobs.

We scouted several attractive restaurants as potential dinner venues. But we had walked for a good hour in the heat and we were a mile or more from the ship. It was time to think about getting back.

Just then, a jitney pulled up to us. We were obviously tourists in need of transportation to Mambo Beach. We asked the fare and it was $2 each. We didn’t know where Mambo Beach was or if the jitney was safe, but one way or another, our adventure was about to get more interesting.

On the way to the beach, we chatted in Spanish with the driver and passengers about the multiplicity of languages spoken in Curacao. We got to Mambo Beach and it turned out to be where many of our fellow cruise ship passengers had been taken on their excursion.

Later that night, we returned to Pietermaai to dine at the Cristal restaurant, a small home that had a beautifully lit bar, white walls, a cool tile floor and hurricane shutters on the open windows. The Caribbean night had turned magical and my two daughters and I enjoyed a great meal and local hospitality before heading back to the ship for our late departure.

It was a fine ending to an interesting day, made possible because we got out on our own and did a little exploring. Over the course of the eight-day cruise, we also took some fun excursions organized by the ship, but the day and night in Curacao is what I’ll remember most from our trip.

For cruising, a low-key start to hurricane season

By Tom Stieghorst
*InsightConsider Hurricane Arthur a kind of warm-up exercise for the 2014 hurricane season, which has five months to go.

Cruise lines had to pay serious attention to Arthur, but didn’t have to do much in the end.

Unlike many Atlantic hurricanes, the storm was never a threat to the Caribbean, and Florida barely had time to get worried about it before Arthur departed for points north.

But hurricanes tend to conform to patterns in a given season, pushed by atmospheric and climate conditions. So the cruise ports up and down the East Coast might want to do a little extra planning now in case another Arthur forms.*TomStieghorst

For what it’s worth, hurricane experts are forecasting a relatively mild season due to cooler than normal tropical Atlantic sea temperatures and the ongoing formation of an El Nino current in the Pacific Ocean.

One atmospheric scientist, Robert Gray of Colorado State University, is calling for 10 named storms, four hurricanes and one major hurricane in the Atlantic this season, which stretches officially until Dec. 1.

Gray rates the probability of a major hurricane (category 3,4 or 5) striking the U.S. East Coast this year at 22% (the average is 31%) and the chance for a Gulf Coast strike at 23% (the average is 30%).

He says the chance of a major hurricane tracking through the Caribbean is 32%, compared with a 42% average for the past century.

Of course, Gray and other forecasters had egg on their faces last year when the stronger-than-expected season they forecasted failed to materialize. Gray predicted before the season that nine hurricanes would form, but only two showed up.

Arthur’s progress up the East Coast prompted some minor itinerary shuffling. The Carnival Splendor called in Bermuda rather than St. John over the weekend. The Norwegian Gem did an overnight in Nassau rather than calling on Great Stirrup Cay, to sail back to New York ahead of the weather.

But it’s worth pointing out that no one had their cruise vacation ruined by Hurricane Arthur, unlike the estimated 250,000 folks who planned to spend their Independence Day weekend in the Outer Banks of North Carolina.

The next named storm, according to the World Meteorological Association’s list for 2014, will be Bertha. Let’s hope she’s neither big nor bad.

And should the 2014 be a repeat of 2013, with only 13 named storms, the last one this year will be named Marco. Of course, if we only get to Josephine, Gray’s 2014 forecast will be right on the money.