Tag Archives: Cruising

Royal Caribbean Wants to Own Texas Market

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Royal Caribbean Wants to Own Texas Market

Royal Caribbean Group has set its sights on the Texas cruise market.

“We’re expecting to own the Texas market as it relates to cruising into the Caribbean,” said Michael Bayley, president and CEO of Royal Caribbean International, speaking on the company’s first quarter earnings call April 30.

A new terminal that opened in 2022 in Galveston will now be supported by Perfect Day Mexico, Royal Caribbean’s destination development in the Gulf, which is expected to soft-open in the fourth quarter of 2027 before fully ramping through 2028.

The project had encountered a temporary pause due to environmental permitting issues, but Bayley confirmed on the call that those issues have been resolved and construction has resumed.

“All of that is now behind us,” he said.

When complete, Perfect Day Mexico will anchor what Royal Caribbean sees as a transformational combination of assets serving the Gulf and Texas markets: Perfect Day Mexico paired with Royal Beach Club Cozumel, expected to open in early 2028.

“The combination of the hardware, the brand and the destination, we believe, is going to be a massive accelerator for overall financial performance for the business,” Bayley said.

“(Texas) is a market which is much larger than Florida and its penetration rate is much lower than Florida,” Bayley said.

CEO Jason Liberty elaborated on the geographic reach the Galveston hub has.

“It’s also going to unlock, more potential in the West, really kind of west of the Mississippi,  as the cost to get to Houston and so forth is less than other parts of the country,” he said.

Adora to Take Delivery of New Ship Sooner than Planned

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Adora to Take Delivery of New Ship Sooner than Planned

Adora Cruises will take delivery of its new cruise ship, the Adora Flora City, ahead of schedule.

Based on an agreement with Shanghai Waigaoqiao Shipyard, the vessel will be delivered on November 6, 2026, the company said in a press release.

The ship will then launch international routes from Guangzhou, the capital of South China’s Guangdong Province.

Adora’s CEO, Roger Chen, said: “We are now fully focused on the early delivery of Adora Flora City and on preparations for her launch.  We will continue to optimise the deployment, deepen our ‘Cruise + Culture’ strategy and refine the guest experiences, bringing fabulous cruise vacations to more travellers at home and abroad.”

After being floated out on March 20, 2026, the vessel has now fully entered the commissioning phase.

According to Adora, the overall construction progress has reached 96 per cent, with interior outfitting 87 per cent complete and commissioning work 76 per cent complete. At the same time, sea trials are set to follow in mid-May.

Chen added that the ship’s maiden voyage plan would be announced soon.

Norwegian Aura Floated Out at Fincantieri

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Norwegian Aura Floated Out at Fincantieri

Norwegian Cruise Line (NCL) floated out the Norwegian Aura during a ceremony held on April 16 at Fincantieri’s shipyard in Monfalcone, Italy.

Now that the external hull construction is complete and the ship has touched water for the first time, work will continue on the ship’s interior development, according to a statement.

Said to be the largest vessel in company’s history, the ship is set to debut in May 2027.

“Norwegian Aura’s float out is a proud and meaningful moment for our entire team. She builds on the legacy of our award-winning Prima Class while taking our commitment to thoughtfully designed guest‑first experiences even further,” said NCL President Marc Kazlauskas.

“Created in close partnership with Fincantieri, the ship is purposefully constructed to deliver an elevated, multi‑generational vacation experience, with expansive outdoor spaces like Ocean Heights, that bring families and friends together for fun-filled days.”

Nearly 1,130 feet long and weighing approximately 170,000 tons, the ship will feature over 1,970 staterooms accommodating around 3,880 guests at double occupancy.

“Norwegian Aura’s float out marks a highly symbolic and operationally significant milestone in our shared journey with Norwegian Cruise Line,” noted Luigi Matarazzo, general manager of Fincantieri’s Merchant Ships Division.

“This vessel reflects the strength of a long-standing partnership and our ability to turn design vision and innovation into tangible solutions, helping to redefine onboard experience for future generations of guests.”

The Norwegian Aura will set sail on her maiden voyage on May 21, 2027, with a seven-day Mediterranean voyage departing from Trieste, Italy and calling to ports in Italy and Malta.

After that, she will embark on a 14-day transatlantic crossing to the United States.

Starting June 10, 2027, she will homeport in Miami and offer seven-day voyages to the Eastern Caribbean and Western Caribbean during her inaugural season.