Will CroisiEurope’s pricing, diversity resonate with U.S. passengers?

By Michelle Baran

InsightFrench river cruise line CroisiEurope is making a run at an already pretty crowded U.S. market with a simple concept: low-cost river cruises with a multicultural mix of passengers.

“The founder of the company had the philosophy to make this product available for the mass market,” said Michel Grimm, international sales director for CroisiEurope, which after 38 years in business recently unveiled a new website and call center devoted to the U.S. source market.

“Our pricing is very aggressive,” Grimm said, adding that an eight-day CroisiEurope river cruise including meals, open bar and excursions won’t run more than $2,400 per person.

“With these kinds of prices, we come with an offer that is very interesting,” he said.

For anyone who knows the river cruising market, that’s actually quite a deal.MichelleBaran
As a European river cruise operator, CroisiEurope hosts a mix of nationalities onboard, but the company’s executives said that for the right customer, that should be seen as an asset, not a drawback.

“This is not for people who want the safety of being with all other English speakers,” said John McGlade, director of CroisiEurope’s U.S. reservation center. “For people who want the international experience, it’s the perfect marriage.”

CroisiEurope, which is still run by the founder’s children, builds all its vessels in the same shipyard in Belgium. Building, owning and operating all its own vessels is how the company claims it can keep its pricing so competitive, a concept it is bringing to the canal barge market, as well.

CroisiEurope is also building up its own fleet of barge vessels that have a capacity of 24 guests, in contrast with many of the existing canal barges that can often only host six to 12 passengers onboard, rendering them an expensive vacation option.

One other differentiator? Building ships of different sizes that can navigate lesser-sailed inland waterways, including the Guadalquivir and Guadiana rivers in Spain, the Tisza River in Hungary and some of the smaller estuaries off of the Danube and Rhine rivers.

CroisiEurope is based in Strasbourg, France, and has a fleet of 30 ships, including several barges and coastal cruisers, which sail in France, Italy, Spain, Portugal, Germany, Belgium, Eastern Europe, the Mediterranean, Vietnam and Cambodia.

River cruise sustainability guide launched

River cruise sustainability guide launched

A guide offering best practices to river cruise operators on how to operate with as little environmental impact as possible has been developed by the Travel Foundation.

The ‘Environmental Sustainability for River Cruising’ is designed to support the river cruise tourism industry in working towards a sustainable future by identifying ways to reduce water and energy use, and waste generation on river cruise ships.

The best practices offered in the guide come from audits done on ships in Egypt, along the Nile, and in Europe, along the Danube, Rhine, and Rhône rivers.

Twelve Uniworld Boutique River Cruise Collection ships were audited. The recommendations made from the findings were used to form the basis of the guide, which provides training material for the river cruise industry at large in managing their own environmental performance.

The guidance will mark a breakthrough in reducing the environmental impact of river cruising tourism worldwide, charity the Travel Foundation claims.

Uniworld president Guy Young said: “With the growth of the river cruise sector, it is essential that we all do our part to ensure a healthy and sustainable future for our waterways, which is why we are so proud to be part of such an important first-of-its-kind project in the river cruise sector.

“All river cruise companies should seek to better understand and adopt environmental performance measures in an effort to prevent serious environmental impact in the destinations where we travel and operate.

“To this end, we hope this Environmental Sustainability for River Cruising guide will provide them with best practice examples, tools, and sources of further information, as well as a self-assessment checklist in their own efforts of continuous improvements towards a more sustainable future.”

Salli Felton, acting chief executive of the Travel Foundation, added: “It’s important that the river cruising sector addresses the environmental impact of its day-to-day operation, so that it can grow sustainably.

“We’ve broken the guide down into small manageable chunks so that companies can take a step-by-step approach to minimising the negative effect they may be having on the environment.”

Uniworld Boutique River Cruises are sold through Titan Travel in the UK.

Viking to build two more ships for 2012

Viking to build two more ships for 2012

By Kenneth Kiesnoski
PASSAU, Germany — Viking River Cruises, responding to market demand, said it will launch two additional vessels in 2012.The Embla and the Aegir will be part of the new Viking Longship class, bringing the total of such ships to debut next year to six.

The new vessels will be introduced in July and August 2012, joining the previously announced Freya, Idun, Njord and Odin, all to enter service in March.

“Ever since we announced the introduction of the Viking Longships earlier this year, the response has been overwhelming,” CEO Torstein Hagen said in a statement. “To accommodate demand, we have decided to accelerate the newbuild schedule.”

The two new ships are part of Viking’s $250 million fleet-redevelopment program, which includes refurbishment of existing vessels as well as the introduction of 10 Longships by 2014.

The Longships will measure 443 feet long and feature 95 staterooms, including two 445-square-foot Explorer suites; seven 275-square-foot Veranda suites; and 39 Veranda staterooms measuring 205 square feet.

The vessels will also have Viking’s new Aquavit Terrace, an indoor-outdoor lounge space; al fresco dining on the ship’s upper decks; and green features such as energy-efficient hybrid engines, solar panels and organic herb gardens.