Cruise lines and tour ops cancel visits to Ukraine, Crimea

By Michelle Baran

Sevastopol's Monument to Scuttled ShipsAs Russia annexed Crimea and the Ukraine government began to withdraw its military personnel from the peninsula this week, travel suppliers began cancelling visits to Ukraine and Russia, as well as to Crimean destinations.

Cruise lines have begun altering some of their Black Sea sailings to bypass previously scheduled port stops in Odessa, Sevastopol and Yalta.

Windstar, Oceania, MSC, Regent Seven Seas and Azamara have substituted port calls in alternative countries, including Turkey, Romania, Bulgaria and Greece.

Silversea canceled calls to the Crimean peninsula for the April 25 Black Sea sailing of the Silver Wind and for the July 21 departure of the Silver Spirit. However, should the situation in Crimea improve, the line said it would consider returning to its original itineraries.

Viking Cruises has a 12-day Footsteps of the Cossacks river cruise on the 196-passenger Viking Sineus, which sails from Kiev into the heart of the Crimean peninsula, with port stops in Sevastopol and Yalta. But its Ukraine departures begin in May, and the company has yet to decide if it will cancel any sailings.

“Though we know our passengers are paying attention to the developments on the ground, we have not yet seen significant cancellations,” Richard Marnell, Viking’s senior vice president of marketing, wrote in an email.

During a speech earlier this month at a dinner event to celebrate the christening of its latest generation of river cruise ships, Viking Cruises Chairman Torstein Hagen said that while nearly all of Viking’s river cruise capacity through the end of October was sold out, space was still available on its Ukraine sailings.

Many tour operators have already canceled either part or all of their 2014 tour itineraries that include stops in Crimea, offering affected passengers refunds or the option to rebook travel elsewhere.

Globus canceled all 2014 departures of its Ukraine and Crimea tour; Insight Vacations is no longer offering its 12-day Ukraine, Moldova and Crimea tour; and Intrepid Travel has canceled three Ukraine departures through mid-June.

MSC Cruises USA appoints marketing chief

By Jerry Limone
MSC Cruises USA has named Bonnie Levengood senior vice president of marketing, a new position.

Levengood will lead MSC’s consumer and trade marketing throughout North America.

Rick Sasso, president of MSC Cruises USA, said Levengood “joins the company at an auspicious time to help grow and strengthen awareness of our brand to both consumers and our travel agent partners.”

MSC said Levengood’s appointment is a key part of MSC Cruises’ recently announced “Serving You” initiative to reach more travel agents.

Most recently, Levengood ran her own marketing company. Before that, she led marketing and sales at 1-800-PetMeds for nearly eight years.

MSC Cruises lays out plans for increased agent outreach

By Tom Stieghorst

FORT LAUDERDALE — MSC Cruises unveiled several marketing initiatives under a new “Serving You” theme.

Rick Sasso, CEO of MSC Cruises USA, said at the Cruise3sixty conference that the line intends to emphasize the human connection in its dealings with travel agents. It is in the process of filling 22 new sales positions to extend outreach to agents.

RickSasso“There will be more people on the ground face to face to be the partners with the travel seller, so together we can create new business,” Sasso said.

He announced that marketing and sales vice president Ken Muscat had been promoted to executive vice president of sales, marketing, public relations and guest services, and that several other executives had been promoted to strengthen oversight.

MSC will hold a joint promotion with Fiat to give away a $21,000 Fiat convertible to a consumer and a travel agent. An entry for the drawing will be made for each booking on MSC Divina from April 4 to May 18, good on departures from Aug. 2 to Dec. 27. Winners will be announced around the year-end holidays.

Muscat said a new bus wrap advertisement has been installed for April on 14 buses running a freeway route between Miami and Fort Lauderdale. The wrap includes a travel agent call to action.

Under the “Serving You” banner, MSC will launch a 20-city road show in May to talk to travel agents on their home ground. There is a tentative list of cities to be visited, but it could change, Muscat said.

He also said MSC will offer a new wedding program on MSC Divina that for the first time will enable legal weddings to be performed onboard or in a number of ports, including Miami, Cozumel, St. Maarten and Falmouth, Jamaica.

Muscat said details of the program, which launches Aug. 2, will be available in the next several weeks.