China an option for Norwegian newbuild, Del Rio says

Future New Build bound for China?
Norwegian Cruise Line Holdings CEO Frank Del Rio told investors that China is being studied as a deployment option for one of its ships on order for 2018.

At a conference for institutional investors, Del Rio said he has formed a team to evaluate the idea.

The exploratory team will do financial research with the goal of making a recommendation by the spring of 2016.

A key question, Del Rio said, is whether Norwegian could make more money with the ship deployed in China or elsewhere.

He noted that after initial losses, Royal Caribbean Cruises Ltd. and Carnival Corp. report being profitable in sourcing guests from China.

“Others have begun making money there, and if others can, we can,” Del Rio said.

Norwegian has multiple ships on order, including a pair of 4,200-passenger “Breakaway Plus” designs scheduled for delivery in 2018 and 2019.

For cruise lines, weddings mean varying locales, regulations

A bridal couple aboard the MSC Divina.
In 1998, Princess Cruises introduced weddings at sea to the cruise industry, with the captain tying the knot aboard the Grand Princess. Since then, weddings aboard cruise ships have become an industry unto themselves, with cruise lines offering three types of legal weddings, plus symbolic ceremonies.

And last year, Celebrity Cruises introduced civil unions at sea for same-sex couples.

Weddings at sea are actually the least common of the three cruise-related ceremonies, according to wedding expert Barbara Whitehill, managing director of Imagine Weddings and Events and the Wedding Experience. Whitehill’s company runs the wedding programs for Carnival Cruise Line, Celebrity Cruises, MSC Cruises, Crystal Cruises and Costa Cruises. She has also handled the wedding programs of Royal Caribbean International, Norwegian Cruise Line and Princess.

“Everybody does weddings when the ship is in the embarkation port or in one of the destinations or shore-side in the destination,” she said.

Cruise wedding products vary by cruise line.

For example, Celebrity, Cunard, Royal Caribbean and Princess do legal weddings at sea. But Carnival, which does about 2,600 weddings annually, does weddings only in ports or destinations. Seabourn does no weddings at all.

Some cruise lines do both symbolic ceremonies and weddings at sea, while other lines do only symbolic ceremonies at sea.

Weddings conducted in the port of embarkation or at a port of call on a ship’s itinerary are conducted under the auspices of local laws, while weddings at sea are conducted according to the laws of the country under which the ship is registered. Typically cruise ships are flagged by the Bahamas or Bermuda, but they can be flagged by other countries, as well.

Celebrity is registered in Malta, which legalized same-sex civil unions on April 14.

All this means that couples can get married in a variety of exotic locales that, depending on the cruise line and the itinerary, can range from the beach to glaciers.

Couples can get married in European castles, on a gondola in Venice or in a white-topped villa overlooking the Aegean. But there are limits and little standardization.

“It completely varies,” Whitehill said.

Couples on international itineraries can get married at sea as long as they’re on a cruise line that offers weddings at sea and the ship is in international waters.

While some countries and ports are easier than others, Whitehill said the experience varies not just from country to country but from port to port.

For example, Santorini weddings can only be on land, not on the ship. That is because the mayor of Santorini performs the wedding and he only does them on land. Some destinations require couples to spend a certain amount of time in the destination before the wedding and do paperwork on site, while others do not.

Laws vary from island to island in the Caribbean. As islands realized the potential of destination wedding products, many changed their laws to capitalize on the trend. Some islands revamped their laws so they’re the same for locals and visitors; others created laws to accommodate tourists that don’t apply to locals, Whitehill said.

Even symbolic ceremonies can vary from destination to destination. For example, in Grand Cayman, a same-sex couple can have a symbolic ceremony onboard the ship but not on shore.

Getting married in a U.S. port of embarkation offers the advantage of including guests who are not going to go on the cruise. They can attend the ceremony, then disembark before the ship sails.

In states in which same-sex marriage is legal, same-sex couples can be legally married onboard the ship in port under the laws of that state.

Diversification and Norwegian’s bottom line


By Tom Stieghorst
The benefits of diversification in the cruise industry will be evident this week when Norwegian Cruise Line Holdings reports its results for the fourth quarter and calendar year 2014 on Tuesday.

Norwegian, until recently a single-brand company, is heavily tied to the Caribbean in the fourth and first quarters. According to analyst Rachel Rothman, of Susquehanna Financial Group, Norwegian’s results will be pulled down by its high exposure to the Caribbean relative to its competitors Carnival Corp. and Royal Caribbean Cruises Ltd.

Norwegian does not benefit from growth in Asia, which is also helping those two companies, Rothman notes.

In a positive light, Norwegian is aided by not having any cruise brands that do business in currencies other than the dollar. That means the relatively strong dollar affects it less than Carnival, with its Costa, Aida and P&O subsidiaries, or Royal Caribbean, which owns Spain’s Pullmantur and France’s CDF.

From that perspective, Norwegian’s recent acquisition of Prestige Cruise Holdings is ideal. The two Prestige brands, Regent Seven Seas Cruises and Oceania Cruises, both do business in U.S. dollars, so their results won’t be a drag because of currency exchange.

And as destination-oriented luxury lines, Oceania and Regent do relatively less sailing in the overcrowded Caribbean and have more itineraries in Asia, although neither is set up to source business there.

Rothman expects Norwegian to earn about $76 million in the fourth quarter and about $508 million for 2014. The company is building ships just about as fast as is practicable, which should help it diversify its itineraries further away from the Caribbean to areas like Brazil in the winter.

Norwegian has come a long way in a short time. Tuesday’s results may show it has further to go.