Tag Archives: Prima

NCLH: Measured Cruise Capacity Growth at 28%

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A key cornerstone of Norwegian Cruise Line Holdings’ long-term strategy is measured capacity growth, said Harry Sommer, president and CEO, speaking on the company’s year-end and fourth quarter earnings call.

He pointed to the company’s newbuild pipeline of five ships and its 2023 to 2028 capacity growth, which represents 28 more supply for the company’s trio of brands in Norwegian, Oceania and Regent.

That averages out to a compound annual growth rate of five percent, he advised.

“Historically, capacity growth has led to outsized revenue and EBITDA growth and we expect this capacity growth to be no different and deliver meaningful top and bottom line growth,” Sommer noted.

“We believe that these measured capacity additions will enable us to further enhance our long-term profitability and continue to significantly strengthen our balance sheet while providing guests new and innovative experiences,” he said.

“We continue to experience strong and resilient customer demand across all three of our brands. The strong momentum we saw in 2023 has continued into 2024 with an all-time high booked position and pricing buoyed by strong wave season demand. This has led to some of the best booking weeks in the company history, which began with successful Black Friday and Cyber Monday promotions.

“In general, we continue to see healthy demand across all markets, brands and products.”

MHA Symposium at Sea Starts from New Norwegian Viva

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The Marine Hotel Association’s (MHA) 2023 Symposium at Sea has kicked off from the just-christened Norwegian Viva, which sailed from Norwegian Cruise Line’s Pearl of Miami terminal on Saturday, Dec. 2 on a four-day Bahamas cruise.

Sailing from PortMiami’s Terminal B, MHA members were quick to move from curb to ship, with a priority access security line and dedicated check in area. The four-day cruise features one day at sea and port calls in Nassau and Norwegian Cruise Line’s private island, Great Stirrup Cay.

The 3,215-guest ship will serve as the host of the MHA’s event, which features sessions with cruise line decision-makers in the hotel operations, food and beverage and supply chain arena from a variety of big-ship, luxury, expedition and niche lines, plus vessel management companies.

In addition to the panel sessions, the ship is offering MHA members a look behind-the-scenes at the operation for over 3,000 guests and 1,000 crew members.

MHA attendees can also look forward to a full schedule of speed networking with cruise lines in attendance, with key personnel on hand from all four major cruise corporations: Carnival, Royal Caribbean, Norwegian and MSC.

There are more companies too, including but not limited to adventure brands such as Lindblad Expeditions and vessel management company Anglo-Eastern Leisure Management, which is overseeing multiple vessels in the polar market.

Having entered service this summer after delivery from Fincantieri, the Viva is a sister to the Norwegian Prima. Four more similar but upsized Prima ships are set to follow, with the Norwegian Aqua poised to start service in 2025.

Sailing from Miami, the Viva will reposition in December to San Juan, where she will sail week-long Eastern Caribbean itineraries through March. An April trans-Atlantic crossing positions the ship in the Mediterranean for summer 2024.

New Norwegian Cruise Line Ship to Be Named Prima, Deployment Announced

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Norwegian Cruise Line has announced its 2022 new build will carry the name, Norwegian Prima.

The ship is due to enter service after being delivered from Fincantieri next summer and is one of six in a new class of ships.

The ship is also expected to sail in Europe next summer before crossing to the Caribbean. 

Norwegian said it would announce more news regarding the new ship on Wednesday, but has already confirmed the ship will sail in the Caribbean for winter 2022-2023, on five-, seven- and nine-day cruises.

A separate Orlando Sentinel article said the ship would homeport in Port Canaveral. 

In 2023 the ship will sail from New York City to Bermuda on five- and seven-day cruises from March through May, before heading to Iceland and Northern Europe for the summer season, offering a 10- and 11-day program from Reykjavik or Southampton.