Norwegian Set to Boost Caribbean Cruise Capacity

“We pair our ships with destinations, sending some of our smaller ships to exotic destinations and some of our larger amenity-filled ships to our fun and sun destinations,” said Harry Sommer, president and CEO of Norwegian Cruise Line Holdings, speaking on Monday at an investor event held in New York.

As a result, “Fun and Sun” (Caribbean, Bermuda and Hawaii) capacity will make up 54 per cent of the deployment for the Norwegian Cruise Line brand in 2026, up from 42 per cent this year.

“It gives our guests the opportunity, on the NCL brand, to return over and over and over again, maximizing their lifetime value and driving high fields.”

Sommer said he believed Norwegian’s ships with increased amenities were perfectly suited for millennial and Generation Z guests.

The company will send its biggest ships to its core destinations in the “Fun and Sun” regions.

As a result, by 2026, the company’s average cruise length will be down to eight days from nine in 2023 with more short and week-long Caribbean sailings as a growing part of the deployment mix.

Capacity days are expected to be in the 12 million range in these “Fun and Sun” destinations by 2026, up from 8 million in 2023, according to a company presentation.

In addition, the mix of the company’s top 10 embarkation points (homeports) will be greater, representing 80 per cent of 2026 capacity, compared to 65 per cent in 2023.

“Our increased Caribbean deployment has given us the ability to invest in our private island in Great Stirrup Cay,” Sommer said, noting the coming two-ship pier for the island set to open in 2025.

Other investments will follow in Great Stirrup Cay, including a VIP area, and the company expects to host approximately 700,000 guests on the island by 2026, up from 400,000 in 2023.

PortMiami Reports Increased Economic Impact in 2023

PortMiami’s annual economic impact has grown to $61.4 billion, up from $41.4 billion in 2016, according to a study conducted by Martin Associates, according to a press release.

The study measured PortMiami’s impact in terms of jobs, business revenue, consumer spending and state and local taxes. PortMiami has contributed $2.2 billion in state and local taxes, of which $1.6 billion is attributed to port users. Additionally, 340,078 jobs are supported by port activity, including 29,423 direct local jobs.

“PortMiami is not only one of Miami-Dade County’s most important economic engines, its economic impact is also felt regionally and globally,” said Miami-Dade County Mayor Daniella Levine Cava. “This report confirms the seaport’s vital role in supporting good-paying local jobs and contributing to the growth of our community, in addition to our commitment to resilience and reducing our carbon footprint with shore power and our net zero plan.” 

Highlights of the 2023 study:

  • $61.4 billion in total economic activity, which accounts for 3.9 per cent of the $1.6 trillion Gross Domestic Product (GDP) for the state of Florida.
  • $2.2 billion in state and local taxes, of which $1.6 billion is attributed to Port users.
  • 340,078 jobs supported by port activity, including 29,423 direct local jobs.

The economic impact analysis was based on data obtained through interviews and telephone survey programs of the seaport’s tenants and the companies providing cruise and cargo services at PortMiami. In addition, a survey of cruise passengers and crew was conducted to develop passenger spending profiles pre- and post-cruise as well as the spending characteristics of the crew during each port call at Miami. 

“The seaport continues to play a critical role in the economic vitality of our region. We will continue to invest in our infrastructure to ensure that PortMiami remains a world-class cruise and cargo port,” said Hydi Webb, director and CEO, of PortMiami. “I want to thank all the seaport’s partners for their unrelenting support. Our continued growth and success are a result of strong collaborations.” 

MSC Cruises Introduces Summer 2024 ‘Stay & Cruise’ Program

MSC Cruises announced its new summer 2024 “Stay & Cruise” program, offering guests the chance to extend their seven-night sailing into a nine or 10-night voyage, according to a statement. 

 The add-on packages are available for sailings on 11 MSC ships at five destinations; Athens, Venice, Rome, Miami and New York.

Travellers can add two nights’ accommodation with breakfast before or after their seven-night voyage at a 4-star hotel in Athens, Venice and Rome or a 3-star hotel in Miami, plus the option for two or three nights at a 4-star hotel in New York.

All “Stay & Cruise” packages offer a half-day excursion to explore the city’s attractions.

 Ground transfers from airports to hotels are included for guests staying before the cruise and from the hotel to the ship.  Additionally, for guests staying after the cruise, transfers from the ship to the hotel and from the hotel to the airport are also included.

 The offer applies to the MSC Divina, MSC Fantasia, MSC Musica, MSC Seaside and MSC Seaview from Civitavecchia for an extended stay in Rome before or after a cruise.

 The add-on package to explore Venice is available pre- or post-cruise onboard the MSC Armonia, MSC Lirica and MSC Sinfonia from Marghera-Venice. Additionally, guests sailing on the MSC Opera, departing from the port of Piraeus, can extend their vacation in Athens.

 The program is available for Caribbean itineraries on the MSC Seascape departing from Miami with an additional two-day stay in the city.

 Guests sailing onboard the MSC Meraviglia can also extend their trip pre-cruise in New York before the ship sets sail.

An add-on package for Istanbul will also be available soon for MSC Cruises’ winter 2024-25 ‘Stay & Cruise’ program.